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Find My Seidla

An independent guide to Franconian beer culture: breweries, Bierkeller, hiking routes, beer styles, Kärwa and travel planning. For people coming here, and for people who live here and want to know it properly.

Screenshot of findmyseidla.de
The front page: six entry points, from brewery to Kärwa.findmyseidla.de

The directory carries Franconia's active breweries, plus Bierkeller, brewery hikes, beer styles and Kärwa culture. Entry points are sorted by occasion rather than alphabetically: a town, a region, a hike, a season.

  • Breweries
  • Directory
  • Beer Cellars
  • Beer Hikes
  • Beer Styles
  • Visit
  • Blog

The site's own navigation, unchanged.

I always wanted a site that lists every brewery in Franconia and has someone recommend you something. When I started working faster with AI it turned into something more personal: not just listing, but showing why I love this region so much, what I have experienced here, and writing it so that others want to come and experience it themselves.

Technically it is the same stack as Wagner Welten: Next.js, Vercel, Supabase, Google Maps. The difference is Fränki, a chatbot that speaks a little Franconian and runs on Grok. It is meant to do what a local at the bar would do: give a recommendation without you having to know what a Seidla is first. Plus a small merch shop at shop.findmyseidla.de.

Screenshot of The brewery directory.
The brewery directory.findmyseidla.de
Screenshot of Brewery hikes with routes.
Brewery hikes with routes.findmyseidla.de
Screenshot of The beer styles, explained for people who just arrived.
The beer styles, explained for people who just arrived.findmyseidla.de
Screenshot of The directory on a phone.
The directory on a phone.findmyseidla.de
For newcomers
A dedicated entry point explains the words first: a Seidla is usually half a litre, a Bierkeller is often not a cellar but a seasonal outdoor tap, a Kärwa is a village or church fair.
Fränki
A chatbot that speaks a little Franconian and gives recommendations the way a local at the bar would. Runs on Grok.
Three languages
German, English and Spanish. The site explicitly addresses visitors who do not read German.
Merch
There is a small separate shop at shop.findmyseidla.de.

Practicing a way of being that allows you to see the world through uncorrupted, innocent eyes can free you to act in concert with the universe’s timetable.

Rick Rubin