About me

When something interests me, it rarely stops at interest.

I am from Argentina, I am also Spanish and German, and I have lived in Germany since 2013, the whole time in Nuremberg. I have been married for over ten years. Of the sixteen federal states I have seen eleven, the other five are still to come.

I studied software engineering. Even so, I never wanted to be filed under one thing, because I like being involved in several parts of a product rather than just one. Right now my focus is on AI and business strategy.

What drives me is curiosity about cultures: languages, traditions, history, and how societies work. That curiosity is why I travel, why I ended up with Wagner, why I go to concerts, and why I build things.

What follows is not a set of hobbies alongside the work. It is the reason the products on the other page exist at all.

  1. 01

    Travel

    27 countries so far. What interests me most is German culture and the north. I have been to Finland and Norway often, because the languages, traditions and history there do not let go of me.

    I travel without a fixed plan, but with points on the map: historic places, museums, exhibitions, oddities. The idea is to take something concrete away from a culture rather than tick it off. It has always made me think differently, and I notice that exactly this flows back into the work later.

    On the road in the north.
  2. 02

    Running

    Sport was always part of it: rugby as a child and teenager, then taekwondo up to the black belt at 21, plus the gym. But running gives me a state no other sport does. My head clears, thoughts sort themselves out, and I can look back on things calmly.

    And then there is the long game: 10k, half marathon, marathon. I have run one marathon and many halves. Right now I most enjoy an easy round once a week, but the thought of the next marathon never quite goes away.

    On the course.
  3. 03

    Wagner

    It started with mythology. As a child I read the story of Siegfried, and in a cartoon series the Ring of the Nibelung turned up as part of a story. At some point that landed me with Wagner.

    Only when I read his biography and understood what sits behind so many passages in the operas did it become clear: this is more than opera. It is a world of its own that you will never explore completely. That is exactly why I built Wagner Welten.

    Bayreuth.
  4. 04

    Concerts

    Pure energy. Concerts have everything: passion, joy, fun, and people who come together because they love the same thing and want a good evening.

    In one year I went to 86 concerts. It was fantastic, and it is the shortest route to understanding how listening eventually turned into a record store with its own editorial arm.

    One of many evenings.
  5. 05

    Franconia

    I have lived in Germany since 2013, always in Nuremberg. Franconia gave me the best welcome anyone could wish for, and you do not forget that.

    Franconian culture, the food, the beer culture, the towns and the hiking are wonderful to me. It is a region that is hospitable everywhere and has something magical about it. Find My Seidla is my attempt to pass that on.

    Somewhere in Franconia.
  6. 06

    In front of the camera

    For Niflheim Records I wanted to be present on as many networks as possible, and YouTube is one of the most important of them. The second reason was more personal: I wanted to practise how I speak, behave and come across on camera, in German, deliberately not in my mother tongue.

    It turned into something I genuinely enjoy. I make concert reports and share what I know about records and which music interests me.

    On a shoot.
  7. 07

    Software engineer & certifications

    I studied software engineering and worked as a software engineer for several years. Alongside that, the Azure certifications AZ-204 and AZ-400, and most recently I completed further training in business strategy and company management.

    How I configured OpenClaw.
  8. 08

    Learning languages

    Spanish is my mother tongue, English I learned at school. German only started to interest me at university, and everything else on this page grew out of that.

    In Germany a little Finnish came along. After my first visit to Kyiv I started with Ukrainian. I recorded videos with my teacher back then, and two newspapers interviewed me about it. Next up, I am trying Swedish.

    With my teacher Inna.
  9. 09

    Spanish teacher

    This was the first step before the YouTube channel. Several colleagues and friends wanted to learn Spanish and were never happy with their teachers. So I asked: what if I do it for free: one to one, once a week, with a plan, a book and exercises?

    For over a year. What interested me was how well I could explain concepts, and whether I really understood a learner's question before answering it. The lessons ran over video, and for individual topics I recorded short clips so I could explain and share them faster.

    In Valencia.
  10. 10

    Clubs

    Five memberships, all for the same reason: these are the things that shaped me, and I think it is right to support them, even when my contribution is a small one.

    • Goethe Society Weimar

      Reading Faust in the original was my goal when learning German. Once I managed it, his biography was almost more impressive still. What this man lived through and documented is hard to take in. Weimar has inspired me ever since.

      „Der edle Mensch sei hilfreich und gut! Unermüdet schaff er das Nützliche, Rechte, sei uns ein Vorbild jener geahneten Wesen!“

      Johann Wolfgang von Goethe
    • Schiller Society Marbach am Neckar

      By way of Goethe I eventually arrived at Schiller. His outlook and his love of freedom fascinate me, alongside a life that was anything but easy, and still that productivity with Goethe. I very much wanted to see the house he was born in.

      „Man liebt nur, was einen in Freyheit setzt.“

      Friedrich Schiller
    • Society of the Friends of Bayreuth

      I learned about the society at the festival. I am not actively involved, but I think supporting something like it is right, even if it is only a small contribution to Wagner's work.

      „Wandel und Wechsel liebt, wer lebt.“

      Richard Wagner
    • 1. FC Nürnberg

      As a football fan I find a club with this much history valuable. It belongs to the city, its culture and its past. Supporting it means, to me, supporting Nuremberg.

      „Einmal Nürnberg, immer Nürnberg.“

      mein erster Chef
    • Centro Argentino de Franken

      As an Argentinian and a lover of Franconia, I value the intercultural side of it. And once a year there is an asado there that has no equal.

Talent is the ability to let ideas manifest themselves through you.

Rick Rubin